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\u201cWhile I was sharing my experience with creativity during a speech at Stanford, a MBA student asked me, \u201cCan we learn to be creative?\u201d I asked him, \u201cDoesn\u2019t business school teach you that?\u201d He said, \u201cI guess. We learn various techniques on brainstorming and unconventional thinking.\u201d After our chat, I found out that it is not the techniques he was looking for, but creativity itself.\u201d<\/strong><\/p>\n Page 28, Stan Lai on Creativity.<\/em><\/p>\n <\/p>\n In order to share the passion of challenging creativity and to exchange information about top contemporary cultural and artistic aesthetics, Performance Workshop has been promoting the performing arts project, \u201cJust Perform It,\u201d since 2004. Through \u201cJust Perform It,\u201d Performance Workshop shares twenty-eight years of creative experience and point of view with schools, local government and corporations, and discovers something even more fun than the very act of performing. The activities are indeed the very medium that provokes new talent. This year,\u00a0\u201cJust Perform It\u201d has been updated and renamed as \u201cCampus Folic!\u201d and provides classes especially planned for corporations. The subject of the class is creativity. At Performance Workshop, we divide creativity into two parts: \u201cthinking\u201d and \u201cexecuting.\u201d \u201cThinking\u201d concentrates on getting inspired, whereas \u201cexecuting\u201d focuses on how you accurately execute your inspirations. The class will generally focus on the \u201cthinking,\u201d as different fields will require different ways of executing. But can we really teach the \u201cthinking?\u201d If so, how?<\/p>\n In cognitive science, almost every application-driven classes include declarative knowledge and procedural knowledge. The latter requires practical hands-on experience for the training of capability of executing knowledge; knowing your \u201cknow-how,\u201d that is. Just like driving \u2013 it is not a knowledge you can learn from reading or talking about it.<\/p>\n <\/p>\n \u201cOne day I talked about creativity with Hou Hsiao-hsien. It was in the 80s. He was shooting A Time to Live, A Times to Die<\/em>, whereas I was rehearsing The Night We Became Crosstalk Comedians<\/em>. I asked him, \u201cDon\u2019t you think creativity is like this big machine?\u201d He replied, \u201cI think I\u2019m already in the engine room, I can see the dashboard and the buttons. \u201d I told him I could see the entrance of the engine room, but I have yet to enter.\u201d<\/strong><\/p>\n Page 234, Stan Lai on Creativity<\/em>.<\/p>\n For innovators, the nature of creativity is closer to procedural knowledge; only hands-on experience will take you into the \u201cengine room.\u201d Renowned for his theory of multiple intelligences, Howard Gardner also states that creativity is knowledge that is not only embedded in the environment but also interacts with it. Learning is accomplished by trial and error. However, school does not provide such experience-applying environment and this is exactly why we, by instinct, regard creativity as unteachable. Hence, learning creativity has two essential conditions: one is being able to allow the students to have practical exercise; two is having lecturers who are familiar with interactive learning. Campus Frolic! classes for corporations by Performance Workshop are equipped with those essentials. Lecturers with different expertise in performing arts will design various specific context for students to learn via a social process. Through the characterization and scenes, students will be able to learn creativity. There are three lecturers who will utilize different fields of performing arts as the medium to lead the students to true creativity. We look forward to share twenty-eight years of creative experiences with people in a systematic way, because creativity is inevitably the core of corporations. Contact us<\/a> if you\u2019re interested.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cWhile I was sharing my experience with creativity during a speech at Stanford, a MBA student asked me, \u201cCan we learn to be creative?\u201d I asked him, \u201cDoesn\u2019t business school teach you that?\u201d He said, \u201cI guess. We learn various techniques on brainstorming and unconventional thinking.\u201d After our chat, I found out that it is... 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